Sarah Schilke is a seasoned leader in the powersports industry with a career spanning over three decades in marketing, communications, and business operations. She has held executive positions at globally recognized motorcycle brands, including Schuberth, BMW Motorrad, and SW-MOTECH, where she led initiatives to grow sales and increase customer engagement. Sarah made history as the first woman elected to the Board of Directors for the Motorcycle Industry Council and has been recognized as one of the most influential women in motorcycling.

Sarah holds degrees in Sociology and German, as well as an MBA in marketing, and has furthered her education with leadership and business management programs. A lifelong motorcyclist, she combines her industry expertise with firsthand riding experience to deliver insightful strategies. Her deep understanding of the market, consumer behavior, and industry trends makes her an invaluable resource for companies looking to grow and thrive in the evolving powersports landscape.

MotoNiche Communications was founded in 2018 to address the growing need for specialized business support in the motorcycle and powersports industries. As consumer behavior shifts and digital engagement becomes increasingly vital, brands face new challenges in attracting and retaining customers. Additionally, the industry is experiencing changes in staffing, with a growing need for skilled professionals and a focus on the marketplace.

With years of experience working for leading manufacturers and industry organizations, Sarah recognized these evolving challenges and launched MotoNiche Communications to help businesses navigate them successfully. Since its inception, MotoNiche Communications has partnered with startups, established brands, and industry organizations to develop promotions strategies, streamline operations, and optimize communications. We support businesses with a solid foothold in the industry while tapping into the new trends and rapidly changing marketplace.

At MotoNiche Communications, our mission is to empower businesses in the powersports industry with the strategic support they need to grow and excel. Whether it’s marketing, PR, editorial services, event logistics, customer relationship management, or operational consulting, we provide tailored solutions to meet each company's unique needs. We are committed to delivering results-driven strategies, leveraging industry insights, and fostering long-term success for brands looking to make an impact. With MotoNiche Communications, companies gain a trusted partner with the expertise, connections, and passion to help them accelerate their business.